The best ads are short and to the point. They are full of action words and start with a strong opening line. Ads written in this format will draw the curiosity of the reader and leave something for them to call about. You should consider putting your address in the ad in order to alleviate phone calls from people who just want to drive by and look (preferential consideration). The phone calls you will then receive are those people who want to see more than just the outside.

Utilizing action words in your ads will produce action from your audience. Believe it or not, when using words such as safety, status, money, health, etc., you are target marketing your audience. Take into consideration your wants, needs and desires when you purchased your home. Do you think a person who thinks the same way as you did would purchase it? Not necessarily. If you have owned your home for awhile, think about how your neighborhood has changed and grown in the last few years.

Unless you are transferring, you are probably moving because your desires have changed. No more kids, more kids! Less upkeep, too much upkeep! Need a bigger workshop! The bottom line is things change, people change, times change. Take a look at your new neighbors, those who recently purchased a home in your neighborhood. Ask them what it was that drew them to this particular neighborhood.